The Bachelor of Science in Business Administration prepares students with the skills necessary to meet the business demands of today and the future. The curriculum provides a solid business core that includes an extensive background in the functional areas of marketing, finance, accounting, human resources, operations, and management. The major focuses on integrating theory and practice so that graduates possess an understanding of the internal and external business environment, including economic, legal, behavioral, ethical, and strategic aspects. The ability to communicate, integrate and synthesize information from the various business disciplines using knowledge and skills in information systems, decision making, quantitative analysis and financial modeling complete the major.

The program allows, but does not require, students to select one of five specialization tracks described below. Each specialization requires a specific series of six business track electives which could include accounting, finance, management, marketing, information systems, small business management, healthcare, entrepreneurship, and sport and event management. Students will work closely with their advisers to select the appropriate courses to meet their career goals. Students may use foundational coursework in the first two years to determine what type of specialization appeals to their career interests. Some popular specialization options available for students are listed below.

Digital Marketing/Marketing Specialization 

Students selecting this specialization take business track electives in social media, international marketing, marketing research, advertising, digital marketing, and marketing data analysis.

BIM 120 Social Media in Business and Society
MKT 310 International Marketing
MKT 320 Marketing Research
MKT 330 Advertising
MKT 360 Introduction to Digital Marketing
MGT 325 Leadership 

Sport and Event Management

Students selecting this option take business track electives in professional event planning, sport management, economies of sports and events, event management and coordination, event promotion, and issues in sport and event management.

FHD 278 Professional Event Planning
MKT 314 Event Promotion
SEM 305 Sport Management
SEM 312 Economies of Sports and Events
SEM 325 Event Management and Coordination
SEM 405 Issues in Sport and Event Management

Banking and Finance

Students selecting this option take business track electives in computerized accounting, principles of banking, financial planning, investments, retirement and insurance planning, and international finance.

ACC 201 Computerized Accounting
FIN 150 Principles of Banking
FIN 305 Fundamentals of Financial Planning
FIN 360 Investments
FIN 395 Retirement and Insurance Planning
FIN 370 Money and Banking or FIN 450 International Finance

Management

Students selecting this option take business track electives in small business management, supervision, international business, leadership, customer relations in management, and forensic accounting.

ACC 470 Forensic Accounting
MGT 216 International Business
BIM 120 Social Media in Business and Society
MGT 249 Small Business Management
MGT 325 Leadership
MKT 350 Customer Relationship Management

Healthcare Management

Students selecting this option take business track electives in supervision and leadership, healthcare systems and administration, quality assurance, and healthcare ethics and policy.

MKT350 – Customer Relationship Management
MGT325 – Leadership
HTH311 – Medical Practice Administration
HTH325 – Healthcare Delivery Systems
HTH332 – Quality Assurance for Healthcare Workers
HTH382 – Ethical & Legal Issues Related to Medicine

Custom Specialization

Pennsylvania College of Technology recognizes that students often have specific learning goals related to businesses and industries in which they are already involved or interested. This business administration degree allows students who do not select a specialization, with help from program faculty advisers, to select coursework from a wide variety of electives that will focus on the skills and abilities required for many discipline areas. This option also allows students to easily acquire a minor in a specialty field of interest.