Thanks for visiting our media hub—home to a collection of assets that tell the Penn College story. These are the adventures of tomorrow makers. See, hear, and feel their journeys. In print, digital, video, and beyond. Follow them as they pursue their passions and master in-demand skills with the power to transform tomorrow.
This collection is a sample of our current materials and advertisements. Efforts are frequently added, tested, and replaced.
Questions? Contact your Public Relations & Marketing rep or marketing@pct.edu.
Key Recruitment Materials
Brand Video
The Penn College story is told through a broad collection of videos, distributed via TV broadcast, OTT (e.g. Roku), YouTube, social media, native web advertising, email, and text message.
Brand Digital Advertising
Our thousands of variations of Google, Meta, and LinkedIn ads—covering all prospects and influencers with interest-aligned copy and visuals from across the entire academic catalog—are created to introduce the many ways that Penn College stands apart. Here is a sample of top-performing brand ads.
iHeartMedia
Banner ad on iHeartMedia Extended Display Network
Future Focus
Google display networks ads.
Future Focus
Google display networks ads.
Meta Feeds Samples
Meta Reels & Stories Samples
Brand Print Advertising
Our collection of print ads capture the brand essence and feature consistent layout and copy to reach target audiences in strategic print placements. Priority placements include sending schools (high school, CTE, and 2-year colleges).
CTE Poster
3' x 4' placements in select Career & Technology Education centers
By the Numbers Print Ad
General purpose layout print ad
PIAA Championship Program
Several sport-specific versions that align with Penn College Athletics
Brand Outdoor
The Penn College billboard just off main campus on I-180 attracts the attention of locals, visitors, and through traffic. Public Relations & Marketing takes advantage of this prime location and other high-ROI outdoor opportunities.
Billboard
US-15 Williamsport approach at Clyde Peeling's Reptiland
Billboard
College-owned digital board (4 variants)
Bus Shelter
Bus Shelter Ad UPMC Williamsport
Sport Venues
Youth sports complexes provide excellent affinity-aligned opportunities to expose and reinforce our brand to athletes, coaches, parents, families, friends, and the general public.
Crosscutter Bull Pen
Home team
SportsZone
Indoor youth sports complex near Northumberland, PA
Spooky Nook Sports Complex
11' x 8' Mural in a main hallway
Brand Audio
"Penn College Best Colleges 2025" branding audio spot can be heard on streaming radio and podcasts across the iHeartMedia Audience Network.
Streaming Audio and Podcasts
Academic Divisions
Explore key media by division.
Search Engine Advertising
Our 2,000+ variations of Google search ads—covering all prospects and influencers—are ready to help our target audiences research the college or take the next step. Google's responsive search ads display different combinations of headlines to show the ad that will perform best. Sometimes this includes a photo and sometimes it does not. Here is a sample of our top-performing search results ads.
Civil Engineering Technology
Nursing
Game & Simulation Programming
Polymer Engineering Technology
Polymer Engineering Technology
