Performance Standards

  • A student must complete 12 of the 18 required credits at Penn College.
  • Twelve of the 18 required credits must be taken at the 200 level or higher.
  • All course work applied to a minor must be completed with a grade of 'C' or higher; pass/fail courses cannot be applied toward a minor.

Curriculum

CreditsNotesLectureLab/ClinicalM/SType
BIM120Social Media in Business & Society 33 SREQ
MGT215Introduction to Business Analytics 33 SREQ
or
MKT330Advertising 33 SREQ
MKT240Principles of Marketing 33 SREQ
MKT360Introduction to Digital Marketing 33 SREQ
MDMDirected Digital Marketing Electives 6 SMDM
TOTAL CREDITS 18