- School of Business, Arts & Sciences
- Bachelor of Science Degree (B.S.)
- More Information about Business Administration: Marketing Concentration
The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. The curriculum focuses on the consumer who is seen more as a partner in the development and growth of any business. The major offers the skills necessary to be an effective market analyst and to build integrated marketing strategies by making efficient and effective use of various digital tools.
Career Opportunities
Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.
Recommended High School Subjects
English and mathematics courses (including algebra).
Remediation Strategies
All incoming students must meet placement requirements in English and math. Students are expected to remediate any deficiencies as explained in the College Catalog (see https://www.pct.edu/catalog/admissions-policy).
Incoming students whose placement results identify a need for the developmental math course MTH 004 may not enroll in this major.
Transfer Procedures
This major is subject to the transfer standards established in the College Catalog (http://www.pct.edu/catalog/TransferringCredits). Exceptions must be approved by the school dean.
Program Goals
A graduate of this major should be able to:- explain the importance of the marketing concept and the marketing mix
- analyze typical marketing challenges that business decision makers are likely to face and, by employing critical-thinking skills and ethical decision-making models, recommend appropriate solutions.
- employ technical/digital tools needed to identify and analyze marketing problems.
- assess why consumers behave as they do when making decisions regarding the purchase of products and services.
- design a strategic and integrative marketing plan for a product.
- describe the dynamics of international marketing and the strategies for penetrating foreign markets.
Curriculum
| First Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
|---|---|---|---|---|---|---|---|
| FYE101 | First Year Experience | 1 | .50 | 1.50 | S | REQ | |
| CSC124 | Information, Technology, and Society | 3 | 3 | S | REQ | ||
| ENL111 | English Composition I | 3 | 3 | S | REQ | ||
| MGT115 | Principles of Management | 3 | 3 | M | REQ | ||
| PSY111 | General Psychology | 3 | 3 | S | REQ | ||
| or | |||||||
| SOC111 | Introduction to Sociology | 3 | 3 | S | REQ | ||
| SPC | Speech Elective | 3 | S | SPC | |||
| TOTAL CREDITS | 16 | ||||||
| Second Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| ACC113 | Introduction to Financial Accounting | 3 | 3 | M | REQ | ||
| ECO111 | Principles of Macroeconomics | 3 | 3 | M | REQ | ||
| ENL201 | Technical and Professional Communication | 3 | 3 | S | REQ | ||
| MKT240 | Principles of Marketing | 3 | 3 | M | REQ | ||
| MTH113 | Business Mathematics | 3 | 3 | S | REQ | ||
| TOTAL CREDITS | 15 | ||||||
| Third Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| ACC123 | Introduction to Managerial Accounting | 3 | 3 | M | REQ | ||
| BIM120 | Social Media in Business and Society | 3 | 3 | M | REQ | ||
| MGT301 | Business Law I | 3 | 3 | M | REQ | ||
| MTH157 | Business Statistics | 3 | 3 | S | REQ | ||
| HIP | Core Historical Perspective | 3 | S | HIP | |||
| TOTAL CREDITS | 15 | ||||||
| Fourth Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| BWM150 | Introduction to Web Page Development | 3 | 3 | M | REQ | ||
| ECO112 | Principles of Microeconomics | 3 | 3 | M | REQ | ||
| MKT243 | Sales | 3 | 3 | M | REQ | ||
| BBM | Directed Business Administration Elective | 3 | M | BBM | |||
| SCL | Science Elective with lab | 4 | S | SCL | |||
| TOTAL CREDITS | 16 | ||||||
| Fifth Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| FIN350 | Finance | 3 | 3 | M | REQ | ||
| MGT355 | Quantitative Methods for Business | 3 | 3 | M | REQ | ||
| MKT330 | Advertising | 3 | 3 | M | REQ | ||
| OEA | Open Elective | 3 | S | OEA | |||
| SCI | Science Elective | 3 | S | SCI | |||
| TOTAL CREDITS | 15 | ||||||
| Sixth Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| HRM300 | Human Resource Management | 3 | 3 | M | REQ | ||
| PHL210 | Ethics | 3 | 3 | S | REQ | ||
| MKT325 | Consumer Behavior | 3 | 3 | M | REQ | ||
| MKT360 | Introduction to Digital Marketing | 3 | 3 | M | REQ | ||
| FIT | Fitness and Lifetime Sports Elective | 1 | S | FIT | |||
| OEE | Exploration Electives | 3 | S | OEE | |||
| TOTAL CREDITS | 16 | ||||||
| Seventh Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| MGT410 | Management of Organizational Behavior | 3 | Writing Enriched Requirement & Cultural Diversity Requirement | 3 | M | REQ | |
| MKT310 | International Marketing | 3 | 3 | M | REQ | ||
| MKT365 | Marketing Data Analysis | 3 | 3 | M | REQ | ||
| ARP | Core Arts Perspective | 3 | S | ARP | |||
| BBK | Directed Marketing Elective | 3 | M | BBK | |||
| TOTAL CREDITS | 15 | ||||||
| Eighth Semester | Credits | Notes | Lecture | Lab/Clinical | M/S | Type | |
| MGT497 | Business Policy and Strategy | 3 | 3 | M | REQ | ||
| MKT320 | Marketing Research | 3 | 3 | M | REQ | ||
| BBK | Directed Marketing Elective | 3 | M | BBK | |||
| BBK | Directed Marketing Elective | 3 | M | BBK | |||
| OEA | Open Elective | 3 | S | OEA | |||
| TOTAL CREDITS | 15 | ||||||
Accreditation
The Accounting and Business programs have been accredited by the Accreditation Council for Business Schools and Programs (ACBSP) .